Flora Shepelsky has been asked to explain her craft by the Los Angeles Times, CNN, New York Magazine, and national television. The through-line in almost all of it is the same: a wig is rarely about fashion, and almost always about feeling like yourself again.
A selection of television, print, and digital features spanning national news, magazines, and local press. Older links marked archived point to the Internet Archive, where the original article still lives.
“Wig seller crafts second chances for women with hair loss.” Tina Susman reports from the Teaneck studio, following a client who drove fifteen hours from Michigan for a fitting. “It is called virgin hair for its pristine condition, and it covers the walls, counters, shelves and heads in the store.”
Design by Flora receives a small-business social media makeover from Gary Vaynerchuk.
In the Ask a Clerk column, Flora talks candidly about her work, her clients, and what a piece actually costs.
Flora appears on the show to talk about her work and the craft behind a convincing piece.
Flora shows and explains with KTLA that wigs are for more than just fashion.
On why wigs on Hollywood sets so often fail to convince. “I was waiting for someone to actually notice that,” Flora told HuffPost. “I have been fighting this for years.”
Flora is interviewed on sudden hair loss as a side effect of common medicines.
Flora displays her work and gives insight into the profession.
Flora joins Fox News Baltimore to spread cancer awareness during the month of February.
Flora demonstrates wig makeovers on four women of diverse ages.
On Christmas, a wig giveaway for families affected by Hurricane Sandy.
A local story on helping people take the trauma out of losing their hair.
The editor-in-chief receives a custom topper during a private sitting with Flora.
A long-form interview: meet Flora Shepelsky of Design by Flora.
“Hair loss can affect both men and women and have an impact on self-esteem.”
Flora writes as a contributor, instructing wig wearers on proper wig care and on alternative wig designs for both women and men.
Flora teams up with a New York fashion designer on hair for the runway.
On the rising popularity of wigs among celebrities, whatever their age or personal style.
Also featured in print and digital editions of Style, [201] Magazine, New York Magazine.
Flora is usually asked on air for the same reason: she can explain, plainly and without drama, what hair loss does to a person and what can be done about it. That has meant talking about chemotherapy on Fox News Baltimore, about medication-related hair loss on CBS, and about the difference real European hair makes in the Los Angeles Times.
The work behind the coverage has not changed since 2005. Every piece is still fitted by hand, in a private room, by appointment, by Flora herself.
For interviews, expert comment on hair loss, or studio visits, call the studio directly or send a note.